Watch out, world: BRIKA is expanding into the furniture category. As one the biggest changes to take place since the company’s founding in 2012, BRIKA is acquiring online furniture marketplace Sonder Mill and will begin folding furniture into BRIKA.com starting as early as next week. Founded by Toronto-based entrepreneur Scott Miller, Sonder Mill offers a curated selection of beautifully designed, handmade products, an ethos that is core to the philosophy of both companies.
When Jen Lee Koss and Kena Paranjape co-founded BRIKA, their vision for inspiring a well-crafted life started with housewares and accessories, but was never limited to bigger goods such as furniture. “The move to acquire Sonder Mill made perfect sense to us,” said Jen. “The furniture category is one that BRIKA has always wanted to delve into, and aligning with a Toronto-based entrepreneur who shares the same vision for craft retail was just the catalyst we needed.”
As always, expert product selection by way of staying true to quality craftsmanship will be top priority. Sonder Mill’s community of Makers and products will be rolled out over the coming months, and folded into BRIKA’s website and retail spaces.
Are you a furniture maker and interested in becoming part of the BRIKA team? Drop us a line on our become a Maker page!