meet BRIKA Q+A

Meet BRIKA: Catherine Cramer, Store Operations Manager

What did you want to be when you grew up?

I wanted to be a ballerina, a horse healer, a wizard, a writer, a sequin thrower, a costume designer and a warrior…all at the same time.

How did you get involved in this industry?

When my grandmother moved to Canada after her husband died in WWII she opened a beautiful gift shop in London, Ontario. Before my mother married into her family, she worked there as well! My grandmother was a beautiful woman who was so full of life, creativity and sass. I even have some of the scarves that she sold in the shop and I wear them often (sometimes in ways that she would NOT approve of…sorry Grandma!). These two women, and all of my aunts as well, taught me how to be strong, successful, fun and creative – which is what attracted me to BRIKA and its co-founders, Jen and Kena. I worked in restaurants prior to this, which I loved, but the opportunity to work for such amazing women in this creative and innovative brand stopped me in my tracks. From the moment I met them I felt like this is what I was made to do and these are the people I wanted to learn from. I felt like I had found my tribe.

What is your favorite creative activity and why?

Basically any activity that includes a hot glue gun and sequins is what I want to be a part of. My mom and I have always traveled far and wide to get to our favorite craft shops. She would buy practical (and beautiful) things, while I would stock up on sequins, gold spray paint, stamps, fun paper, Sharpies and anything else I could bedazzle.

What inspires you?

Being able to add something beautiful to this world is what gets me up in the morning. It’s what gets me excited about opening the stores, it’s what I love about hiring new staff, it is my purpose in life. Meeting with all sorts of people and being around animals (outside the office!) invigorates me and reminds me how simple life is. Be kind, and think loving thoughts. Everything will unfold beautifully after that.

What are your three desert island BRIKA product picks?

I am not a very practical person so I am going to pretend that my desert island is well equipped in a beautiful, open-concept home.


I love our bath products! One of my favourites is the Pedicure in a Jar. I have worked in heels for over a decade, which I loved, but it also did some serious damage – I am grateful for my feet but they are not very pretty. This product gets rid of all of the rough skin and is gentle enough to make the entire process relaxing.

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Pedicure gift set, CeeCee &Bee, $27

I love everything that Karen King (Said the King) makes. She makes me laugh! If I was on a desert island I think laughing would be important, and having beautiful plates to eat all of my foraged foods off of would be too.

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Done like dinner plates, Said the King, $70 for a set of 4


I really like good paper products. I think that if I were stranded I would end up wanting to send letters to all of the people I love the most. The Assorted Food for Thought Cards are brilliant. I love the colours, the text, the type and the fruits and veggies! Figs are my favourite. Now go kick some asparagass.

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The Assorted Food for Thought Cards, Meeschmosh, $18

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