We first met New York City-based Vivian through the ever-popular craft blog P.S. I Made This, where she’s been the Studio Director for four years and seen the company evolve into a bonafide crafting empire. A jack-of-all-trades, her responsibilities include everything from conceptualizing and testing new craft ideas to directing photo shoots, creating graphics for the website and social media platforms, and leading the creative team that works beneath her.
Where do you find your inspiration?
When it comes to finding unique new craft ideas, a lot of my inspiration comes from Pinterest and Instagram; my coworkers and I will always be tagging each other when we stumble on an inventive image or idea. I’ll also check to see what’s trending on fashion runway shows for clothing inspiration, but there isn’t one specific place that I get inspiration from, I see it everywhere. A lot of it comes from being out in the real world—if I’m shopping at a boutique, for example, and I see a one-of-a-kind item I’ve never seen before, those kinds of pieces always inspire me to think about ways in which I could make it myself.
What does your workspace look like?
My workspace is super colorful—everything is color coordinated and has endless supplies of craft materials; anything that you could ever think of. People always send us the craziest things, from Essie nail polish to natural, organic glues. I love organizing things, so we have this extremely large craft closet that’s coordinated by color, size and shape. I love organizing in a way that makes our materials as visually pleasing as possible. I love the fact that there are resources for any kind of project under the sun you’d ever want to try and create yourself. Having a colorful, fun and happy work environment speaks to the kind of voice we’re trying to share with our audience, one that’s happy and inspired.
How do you stay creative?
I always try to keep up on the trends—whether it’s reading magazines, watching runway shows, signing up for newsletters of brands that I like. It’s also nice to take a step away from something when you’re stuck. Go outside and walk around. Especially living in the city, I find inspiration everywhere, from street graffiti to galleries to fun shops. Even in restaurants, you never know where you can find inspiration and get your creative juices flowing.
What’s your advice for budding creative entrepreneurs?
Put yourself out there and don’t be afraid to share yourself and the things you love on social media—from your interests and hobbies to random doodles and things that inspire you. Oftentimes future employers or clients will look at your social media handles to really get a grasp on how your creative eye plays out in your personal time. Always bookmark things you like and rip things out of magazines; these could come in handy when you’re building a portfolio or a piece of artwork. Don’t be afraid to ask questions.